Partner with Draken

Partnerships and collaborations

Where Exploration Meets Innovation

Draken Harald Hårfagre is the world's largest Viking ship sailing in modern times — an extraordinary platform for exploration, human ingenuity, and international storytelling.

Inspired by one of the most sophisticated maritime technologies of its age, Draken connects the pioneering spirit of Viking Age shipbuilders with the ambition, creativity and innovation that drive the world forward today.

Through international expeditions, global media projects, exclusive experiences and public events, Draken offers companies a unique opportunity to engage audiences, create memorable experiences and connect their brands with a powerful story of exploration and human achievement.

We believe the strongest partnerships go beyond sponsorship, creating shared experiences, compelling stories and lasting value for everyone involved.

Why Partner with Draken?

Draken offers more than traditional sponsorship. She provides a distinctive platform for companies and organizations looking to strengthen their brand, engage audiences, and create experiences that stand apart.

Whether through a single collaboration or a long-term strategic partnership, we work with partners to develop opportunities that connect their ambitions with Draken's extraordinary story.

Innovation & Human Ingenuity
The great Viking ships represented some of the most advanced maritime engineering of their time. Draken brings this remarkable story of innovation, problem-solving and human ambition into the modern world.

For companies driven by technology, engineering and innovation, Draken offers an authentic connection to the pioneering spirit that continues to push boundaries today.

Extraordinary Brand Experiences
Few settings create the same sense of wonder as stepping aboard a full-scale, ocean-going Viking ship.

From exclusive client hospitality and corporate events to tailored brand activations and sailing experiences, Draken provides opportunities to create lasting impressions and meaningful connections with customers, employees and stakeholders.

International Reach & Storytelling

Draken has demonstrated her ability to capture international attention through ambitious expeditions, global media coverage and her prominent role in Christopher Nolan's The Odyssey.

Our distinctive visual identity, compelling history and international following offer partners opportunities to develop powerful content, reach new audiences and tell stories that travel far beyond the ship herself.

Leadership, Teamwork & Resilience

Sailing an open Viking ship across challenging seas demands trust, cooperation, leadership and adaptability.

Draken's international crew demonstrates what people can achieve when they work together toward a common goal. These experiences offer compelling opportunities for organizations seeking to inspire teams, develop leadership themes and celebrate human achievement.

Purpose & Cultural Impact

A partnership with Draken also connects your organization with a meaningful cultural and educational mission.

Through experimental archaeology, traditional craftsmanship, international expeditions and public engagement, Draken preserves and shares maritime knowledge while inspiring curiosity, discovery and the next generation of explorers.

Partnership Opportunities

Different ambitions. Endless possibilities.

Every partnership with Draken begins with shared objectives. From individual brand activations and exclusive experiences to international expeditions and long-term strategic relationships, we develop tailored collaborations that connect our partners' ambitions with Draken's extraordinary potential.

Brand & Expedition Partnerships

Connect your brand with Draken's extraordinary expeditions and international activities.

Partnerships can include brand association, joint campaigns, media opportunities and engagement across multiple destinations. For companies with international operations, a Draken expedition offers the potential to connect employees, customers and stakeholders through a shared experience and story.

Exclusive Experiences & Hospitality

Create unforgettable experiences for clients, partners, employees and invited guests.

From exclusive onboard receptions and corporate events to carefully tailored sailing experiences, Draken offers an exceptional setting for building relationships and creating lasting impressions.

Content, Media & Storytelling

Bring your brand's story to life through authentic content and extraordinary settings.

Draken's visual identity, real expeditions and experienced international crew provide opportunities for branded content, documentary storytelling, photography, film collaborations and joint communications campaigns.

Education, Innovation & Knowledge Exchange

Explore collaborations that connect maritime heritage with contemporary innovation, engineering, education and human ingenuity.

Draken offers opportunities to engage with schools, universities, research institutions and businesses through educational activities, knowledge-sharing initiatives and collaborative projects that connect the achievements of the past with the challenges and opportunities of today.

Strategic Partnerships & Official Suppliers

Become part of Draken's long-term journey.

We welcome strategic partners and official suppliers who share our ambitions and can contribute expertise, technology, products, services, or financial support.

Together, we can develop meaningful collaborations that support ambitious expeditions, create new opportunities and build lasting value for everyone involved.

A Platform That Travels

One Ship. A World of Opportunities.

Unlike conventional venues or sponsorship platforms, Draken is an ocean-going vessel that brings her extraordinary story directly to people.

Through international expeditions and port visits, Draken offers partners the opportunity to connect with audiences across cities, countries, and markets—creating a shared experience that travels beyond geographical boundaries.

From exclusive hospitality and corporate events to brand activations, media opportunities and public engagement, each destination offers new possibilities to connect with customers, employees and communities.

Whether through a single port visit or a partnership spanning multiple destinations, we create opportunities that combine exploration, storytelling and meaningful brand engagement.

Proven Partnerships. Extraordinary Experiences.

Over the years, Draken has collaborated with leading international brands, institutions and organizations, bringing together exploration, storytelling, cultural engagement and memorable experiences.

From international expeditions and major brand activations to educational initiatives and diplomatic events, these collaborations demonstrate Draken's versatility as a platform for meaningful partnerships.


Selected previous partners

Over the years, Draken has worked with a wide range of international businesses, institutions and organizations, including:ver the years,

  • Volvo Cars

  • Norwegian Chamber of Commerce in the US

  • Norwegian Embassy in the US

  • Mystic Seaport Museum

  • The Explorers Club

  • Scripps Institution of Oceanography

  • Edrington / Highland Park

“The best Norway promotion event in the US ever.”
— Kåre R. Aas, Ambassador of Norway to the United States
Partnership in Action: Highland Park x Draken

An international brand partnership built around exploration, storytelling, and exceptional experiences.

In 2018, Edrington joined Draken as Tour Partner through its Highland Park whisky brand during our East Coast expedition in the United States.

Spanning 14 ports, the collaboration brought together an exclusive Draken-edition Highland Park whisky, public activations, media engagement and onboard hospitality.

Rather than conventional sponsorship, the partnership created opportunities for the brand to engage audiences through authentic experiences and compelling storytelling, with Draken providing a distinctive setting across multiple destinations.

The collaboration demonstrated how Draken can become an integral part of a brand's story, creating opportunities for customer engagement, media visibility and relationship-building.

“Our 2018 partnership with the Draken ship was an incredible experience. We had a great turnout at every stop, a unique atmosphere for attendees to learn and engage with the ship and our brand. We can’t wait to see what the Draken has in store for her next expedition.”
— Hiba Fenwick, Senior Brand Director, Highland Park, Tour Partner

Our Partners & Collaborators

Draken's international activities are made possible through collaboration with companies, institutions and organizations that contribute expertise, resources and opportunities.

Official Suppliers
Our official suppliers support Draken through products, services and practical expertise, helping keep the ship operational and ready for new expeditions.

Educational Partners
We collaborate with educational organizations to connect students and wider audiences with maritime history, exploration and practical learning.

Let's Create Something Extraordinary Together

Every great partnership begins with a shared ambition.

Whether you're looking to create exceptional experiences, connect your brand with exploration and innovation, or develop a long-term strategic collaboration, we'd love to hear what you have in mind.

We believe the most successful partnerships are built around shared objectives, creative thinking and a genuine desire to achieve something remarkable together.

Let's explore what's possible.

Emanuel Persson
CEO & Expedition Director
Viking Kings AS

emanuel@vikingkings.com
+46 704 54 77 98