Partner with Draken

Partnerships and collaborations

A platform unlike any other

This is not ordinary sponsorship. Draken is a one-of-a-kind platform for meaningful brand association, memorable experiences, and powerful storytelling. Whether you are looking for visibility, cultural relevance, hospitality opportunities, or unique collaborations, Draken creates opportunities few other projects can match.

Why partner with Draken

Distinctive identity | Authenticity | Storytelling value | Premium experience | Cultural impact

Types of collaboration

Brand partnerships | Cultural and educational collaborations | Event and hospitality partnerships | Film, television, and production collaborations | Festival and destination partnerships | Strategic long-term partnerships

Current partners and collaborators

Official Suppliers
Draken works with several official suppliers who support the project through products, services, and practical contributions. Their support helps keep the ship active and the wider project moving forward.

Educational Partners
Draken also works with educational collaborators who help connect the ship to students, teachers, and wider learning communities through live outreach, dialogue, and future learning initiatives.

Selected previous partners

Over the years, Draken has collaborated with a range of brands, institutions, hosts, and organizations across the fields of culture, business, diplomacy, education, and public engagement.

  • Volvo Cars

  • Norwegian Chamber of Commerce in the US

  • Norwegian Embassy in the US

  • Mystic Seaport

  • The Explorers Club

  • Scripps Institution of Oceanography

  • Edrington / Highland Park

“The best Norway promotion event in the US ever.”
— Kåre R. Aas, Ambassador of Norway to the United States
Partnership example

Highland Park x Draken
In 2018, Edrington joined Draken as Tour Partner through its whisky brand Highland Park for the ship’s East Coast tour of the United States. The collaboration included an exclusive Draken-edition whisky, public samplings, press activities, and onboard hospitality in 14 ports.

“Our 2018 partnership with the Draken ship was an incredible experience. We had a great turnout at every stop, a unique atmosphere for attendees to learn and engage with the ship and our brand. We can’t wait to see what the Draken has in store for her next expedition.”
— Hiba Fenwick, Senior Brand Director, Highland Park, Tour Partner
View case study
View case study 
Hosting opportunities

Draken is not only a platform for partnerships and activations, but also for hosted experiences. Through stopovers, public visits, and tailored guest formats, the ship can create strong engagement for destinations, institutions, and invited audiences.

Host Draken
Host Draken

Let’s discuss a partnership. We are happy to explore tailored opportunities and develop ideas that fit your audience, brand, and ambitions.

contact:

Emanuel Persson
CEO & Expedition Director
emanuel@vikingkings.com
+46 704 54 77 98